Crypto High-Net-Worth Individuals: A Multi-Billion-Dollar Opportunity
By Henry Burrows A recent study by crypto payments service Triple A found that there are now over half a billion cryptocurrency owners worldwide. That number has attracted a lot of headlines. But the more eye-opening statistic is that an estimated 34% of 24–35 year olds globally own crypto. This age group is by far the largest cohort of crypto holders. Underlining how important crypto is for younger generations, in May 2023, FINRA Investor Education Foundation in the USA released a research study on investment trends among Gen Z, those aged 18–25. The study examined attitudes and behaviors around investing among young people in the USA, the UK, and Canada. The numbers for the UK were stark when it came to cryptocurrencies: 50% of Gen Z investors owned crypto. In the USA, the trends were similar: 55% of Gen Z investors primarily invest in crypto, rising to 57% for millennials. And this adoption is driving…

